Our story

Designed in Amsterdam

We founded headfirst® after experiencing the same frustration every cyclist faces: helmets that looked terrible, fit poorly and hadn't evolved in decades. headfirst® brings together Dutch cycling expertise and innovative design thinking.

50.0% 50.0%; width: 100%; height: 100%; position: absolute; top: 0; left: 0;

Built for life

headfirst® joined forces with Studio APE, four senior industrial designers with TU Delft training. After numerous prototypes, extensive testing, and developing our revolutionary patented SafeFit system was born.

The result is protection that works as good as it looks. Without the compromise that cyclists have accepted for too long.

Quick links

Join our ride

For partners
Join our selective network of forward-thinking retailers and help revolutionize head protection for cyclists who refuse to compromise.
Become a partner
For affiliates
We're growing our community of style-conscious cyclists, innovative retailers, and brand partners who believe safety and style should go hand in hand.
Become an affiliate
For team members
Be part of the team that's redefining head protection. We're looking for passionate innovators who refuse to accept the status quo.
Job openings
For press
Help us spread the word about the revolution in cycling safety. Access images, facts, and founder information for your next feature.
Get press kit