Bring headfirst to your customers

Offer your customers the next generation of cycling protection. Enjoy healthy margins on a premium-positioned product with limited distribution. Join our growing brand early and benefit from marketing support, exclusive information on future innovations, and a partnership focused on mutual growth.

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    Inventory that makes sense

    Just two sizes cover everyone from kids to adults. SafeFit's adaptive technology means fewer SKUs taking up your shelf space while serving more customers. Simpler for you, better for sales.

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    Product problem solver

    Offer a distinctive product with patented SafeFit technology unavailable elsewhere. Our multi-impact performance and smart lighting address real cyclist frustrations with solutions they can feel immediately.

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    Dutch Design that sells

    Eye-catching minimal design born in cycling-obsessed Amsterdam stands out in-store and attracts style-conscious consumers. European aesthetics with global appeal make for compelling demonstrations that convert browsers into buyers.

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    Sustainable story

    Multi-impact technology, recycled materials, and separable components for end-of-life recycling create a compelling sustainability narrative that resonates with today's environmentally-conscious consumers.

Interested in becoming an authorized partner?

We're selectively expanding our retail presence in the Northern European and American market with partners who understand our vision for safer, more stylish cycling. Fill out the form below within the comments:

+ Your store name and location(s)
+ Website and social media profiles
+ Types of products you currently carry
+ A brief explanation of why headfirst would be a good fit for your customers