Rider's Hub
City riding is getting faster, smarter and a whole lot busier. Your gear should keep up.
In our blog, we dive into urban mobility, smart helmet tech, and practical tips for modern riders. No fluff, just useful insights you can put to work right away. Time to put your headfirst.
Why wear a helmet when riding a bike in the city
When it comes to biking in the city, safety should always be a top priority. One essential safety measure that every cyclist should adhere to is wearing a helmet. But why is wearing a helmet so crucial, especially in urban...
Why wear a helmet when riding a bike in the city
When it comes to biking in the city, safety should always be a top priority. One essential safety measure that every cyclist should adhere to is wearing a helmet. But why is wearing a helmet so crucial, especially in urban...
Why a properly fitting bike helmet can save your life
In the last decades I crashed my bike multiple times in crowded Amsterdam. Not always too serious, but once my helmet shifted the moment I hit the ground. That experience led me to research helmet safety, and what I found...
Why a properly fitting bike helmet can save your life
In the last decades I crashed my bike multiple times in crowded Amsterdam. Not always too serious, but once my helmet shifted the moment I hit the ground. That experience led me to research helmet safety, and what I found...
What makes a bike helmet truly safe? 5 key features to look for.
I've been cycling through Amsterdam's chaotic streets for decades, and one thing has become crystal clear: not all bike helmets deserve the safety label they carry. After spending more than two years researching helmet technology and developing our own, I've...
What makes a bike helmet truly safe? 5 key features to look for.
I've been cycling through Amsterdam's chaotic streets for decades, and one thing has become crystal clear: not all bike helmets deserve the safety label they carry. After spending more than two years researching helmet technology and developing our own, I've...
E-bike regulations: Will helmets soon be mandatory in the Netherlands?
As I ride through the Netherlands these days, I notice more and more e-bikes zipping past traditional bicycles. The landscape of Dutch cycling is changing, and with speeds increasing, so are the risks. Living in a country where cycling is...
E-bike regulations: Will helmets soon be mandatory in the Netherlands?
As I ride through the Netherlands these days, I notice more and more e-bikes zipping past traditional bicycles. The landscape of Dutch cycling is changing, and with speeds increasing, so are the risks. Living in a country where cycling is...
5 facts about bike helmets you probably didn't know
5 facts about bike helmets you probably didn't know. Here are five eye-opening facts about bike helmets that changed my perspective on cycling safety—and might change yours too.
5 facts about bike helmets you probably didn't know
When I first started wearing a helmet regularly, I thought all helmets were basically the same. Design a shell, add some foam, strap it on—simple, right? After spending years researching helmet technology while developing headfirst, I discovered how wrong I...
Why European countries lead the way in bike helmet use compared to the Netherlands
The Netherlands lags significantly behind other European countries in bike helmet adoption (4% vs 50%+). This article examines successful approaches in Denmark, France, and Spain, exploring how infrastructure differences, social acceptance, and policies contribute to higher helmet usage. While Dutch...
Why European countries lead the way in bike helmet use compared to the Netherlands
Cycling through Copenhagen last summer, I noticed something striking: nearly every cyclist was wearing a helmet. The contrast with Amsterdam couldn't be more apparent. While the Dutch have long prided themselves on their cycling culture, when it comes to helmet...
