We’re Dutch, and like many of us here, we love riding our bikes every single day. But let’s face it—bike helmets could be cooler. That’s why at Headfirst, we’re blending our passion for cycling with a love for head-turning and functional design to redefine what a helmet can be.

Together with APE Design Studio, we’ve taken on the challenge to shake up an industry that’s overdue for change. The current options? Too often uncomfortable, uninspired and wasteful. Our goal is to create helmets that solve those problems—helmets that look good, feel great, and make a real difference.

Our vision is clear: cycling safety shouldn’t be a compromise. By combining innovative materials, stylish design, and a commitment to sustainability, we’re making comfortable helmets that protect and inspire, empowering every rider to hit the road with confidence.