We're Dutch bike lovers who ride daily. But we noticed helmets needed an upgrade. So we teamed up with APE Design Studio to create headfirst—where cycling safety meets style.

Current helmets? Uncomfortable, boring, and wasteful. We're changing that with designs that look good, feel great, and make a difference.

Our mission is simple: safety without compromise. Through innovative solutions and sustainable practices, we're creating helmets that protect and inspire—helping every rider head out with confidence.